The booming broadband video industry is spawning a new and fundamentally different approach to video distribution. The traditional model of tightly controlling distribution points is giving way to an emphasis on proliferating content in order to reach far-flung audiences. This new model has been dubbed the 'Syndicated Video Economy' by VideoNuze editor/publisher Will Richmond. Already an ecosystem of broadband content providers, distributors and technology companies are participating, radically redefining consumers' expectations.
In this timely webinar, Will Richmond explains the Syndicated Video Economy, Greg Clayman, EVP of Business Development for MTV Networks shares how his company is capitalizing on syndication and Suzanne Johnson Sr. Industry Marketing Manager of Akamai Technologies describes the key technologies involved driving syndication forward.
You Will Learn
- What is driving the Syndicated Video Economy
- Who the important players are in this new ecosystem
- How to succeed in this changing environment
- Best practices content providers are using in syndication
- Key technologies involved
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Succeed in the Syndicated Video Economy
Webcast Featuring:
Will Richmond
Editor/Publisher
VideoNuze
Greg Clayman
EVP Digital Distribution & Business Development
MTV Networks
Suzanne Johnson
Sr. Industry Marketing Manager
Akamai Technologies
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